Google has long recognized the marketing opportunity of holidays. Leveraging holidays with effective brand marketing can help businesses increase engagement, extend their brand identity, gain loyalty and mindshare, and, although largely measurable, gain sales.
A great example of holiday brand marketing is the Google Doodle.
Google Doodle is a Cartoon or Animated Variation of the Google Logo
The Google Doodle are temporary modifications to the Google logo or in the area where the Google logo would appear on the Google search page. These logos are often animated and interactive. The logos often coincide with major holidays or world events. Originally designed by Googlers, employees of Google, or other designers, now Google Doodles can be suggested or even submitted by the general public.
The Birth of Google Doodle
The first Google Doodle was made by Sergey Brin and Lary Page In 1998 for the "Burning Man Festival." They wanted to alert Google users of their absence in the event of a server complication at Google. After that first one, Google employed designers to create the Doodles until 2000. In 2000, Larry and Sergey asked Dennis Hwang, an intern, to start creating the Google Doodles and he has been doing the Google Doodle with other Googlers ever since.
Examples of Halloween Google Doodles Since 1999