During the last 90 days, over 96 million Americans, more than 50% of all Internet users, listened to music on an Internet radio or on-demand music service, according to the NPD Group. And 37% of U.S. Internet users listened to music on Pandora and other Internet radio services, while 36% used an on-demand music service, like YouTube, VEVO, Spotify, MOG, Rhapsody, and Rdio.
Internet Radio Growth
The audience listening to Internet radio grew 27% year over year.
As Internet radio and on-demand listening has risen, the number of consumers who reported listening to music on CDs has been dropping. For example, in the last 90 days on-demand music audience increased by 18% while the number of consumers who reported listening to music on CDs dropped by 16%. In addition, the music audience for AM/FM radio fell 4%, and the number of consumers listening to digital downloads declined 2%.
Google has long recognized the marketing opportunity of holidays. Leveraging holidays with effective brand marketing can help businesses increase engagement, extend their brand identity, gain loyalty and mindshare, and, although largely measurable, gain sales.
A great example of holiday brand marketing is the Google Doodle.
Google Doodle is a Cartoon or Animated Variation of the Google Logo
The Google Doodle are temporary modifications to the Google logo or in the area where the Google logo would appear on the Google search page. These logos are often animated and interactive. The logos often coincide with major holidays or world events. Originally designed by Googlers, employees of Google, or other designers, now Google Doodles can be suggested or even submitted by the general public.
The Birth of Google Doodle
The first Google Doodle was made by Sergey Brin and Lary Page In 1998 for the "Burning Man Festival." They wanted to alert Google users of their absence in the event of a server complication at Google. After that first one, Google employed designers to create the Doodles until 2000. In 2000, Larry and Sergey asked Dennis Hwang, an intern, to start creating the Google Doodles and he has been doing the Google Doodle with other Googlers ever since.
Examples of Halloween Google Doodles Since 1999
New Study Shows 'Intent' Behind Mobile Internet Use
Rich Media Mobile Advertising Growth
While it's accepted that social media and smart phones are changing the way that users engage with brands, the response from businesses isn't as clear.
A recent study, by Celtra, sheds some light on the issue. The research shows that many companies are evolving as well. Instead of bombarding consumers with commercial messages, many companies are using rich media mobile ads so their brands can engage consumers in meaningful experiences.
While including video is still the first choice for most brands, businesses are increasingly leveraging advanced mobile capabilities and ad features, such as location-based services, social media and gaming elements.
Social Networks Activity & Political Affiliation
While Social Network Sites (SNS) may may have a great impact on many areas of an individuals life, more and more research is coming out that politically related campaign and policy information on social media sites plays only a modest role in influencing most users’ views and political activities. At the same time, it's becoming increasingly clear that people who self-identify themselves as "Liberals" or "Democrats" are more likely to say that interactions on social media sites are important to them. More importantly, "Liberals" or "Democrats" are more likely to say that information and discussion that is politically engaging stands out more and is important in their use of the sites.